Paid Social A Complete Guide - 2021 Edition

Are consumers more likely to contribute online reviews for hit products or niche products?

Are you making the most of social as an enabler to unlock the potential of your employees?

Do other organizations view social media influencers as positive or negative to companies?

Do you expect your organizations use of social media to increase, stabilize, or decrease?

Does engagement with customers via social media lead to product innovation and creativity?

How can marketers use forms to collect prospect information without overwhelming buyers?

What should be the primary consideration when choosing a platform on which to advertise?

Which barriers make it difficult for your organization to be successful on social media?

Which paid advertising methods does your organization use to promote/distribute content?

Why have customer satisfaction scores remained relatively steady over the past few years?


This Paid Social Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Paid Social challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Paid Social investments work better.



This Paid Social All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Paid Social Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Paid Social maturity, this Self-Assessment will help you identify areas in which Paid Social improvements can be made.



In using the questions you will be better able to:



Diagnose Paid Social projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Paid Social and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Paid Social Scorecard, enabling you to develop a clear picture of which Paid Social areas need attention.



Your purchase includes access to the Paid Social self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.