Personal Selling A Complete Guide - 2020 Edition

Are you going to advertise or use sales promotions; personal selling or direct marketing? Should the number or quality of salespeople be increased? How can an effective personal selling strategy be developed? Which is the basic purpose of personal selling? What is the importance of personal selling in marketing?



Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Personal Selling investments work better.



This Personal Selling All-Inclusive Self-Assessment enables You to be that person.



All the tools you need to an in-depth Personal Selling Self-Assessment. Featuring 967 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Personal Selling improvements can be made.



In using the questions you will be better able to:



- diagnose Personal Selling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices



- implement evidence-based best practice strategies aligned with overall goals



- integrate recent advances in Personal Selling and process design strategies into practice according to best practice guidelines



Using a Self-Assessment tool known as the Personal Selling Scorecard, you will develop a clear picture of which Personal Selling areas need attention.



Your purchase includes access details to the Personal Selling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:



- The latest quick edition of the book in PDF



- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...



- The Self-Assessment Excel Dashboard



- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation



- In-depth and specific Personal Selling Checklists



- Project management checklists and templates to assist with implementation



INCLUDES LIFETIME SELF ASSESSMENT UPDATES



Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.