The Evolutionary Bases of Consumption The Evolutionary Bases of Consumption
Marketing and Consumer Psychology Series

The Evolutionary Bases of Consumption

Gad Saad
    • 62,99 €
    • 62,99 €

Publisher Description

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

GENRE
Business & Personal Finance
RELEASED
2007
5 February
LANGUAGE
EN
English
LENGTH
360
Pages
PUBLISHER
Taylor & Francis
SIZE
1.8
MB

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