• 22,99 €

Publisher Description

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans" - uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the value curve, the strategy canvas, the price corridor of the mass, and the business model guide - tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps".

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework - and help you implement it in your organization.

GENRE
Business & Personal Finance
NARRATOR
JC
James Conlan
LENGTH
06:42
hr min
RELEASED
2017
February 16
PUBLISHER
Audible Studios
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
317.5
MB

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