Adding Value (RLE Marketing) Adding Value (RLE Marketing)
Routledge Library Editions: Marketing

Adding Value (RLE Marketing‪)‬

Brands and Marketing in Food and Drink

Geoffrey Jones & Nicholas J. Morgan
    • 49,99 €
    • 49,99 €

Publisher Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

GENRE
Business & Personal Finance
RELEASED
2014
19 September
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Taylor & Francis
SIZE
5.5
MB

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