Advances in Digital Marketing and eCommerce
First International Conference, 2020
-
- 87,99 €
-
- 87,99 €
Publisher Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
More Books by Francisco J. Martínez-López & Steven D'Alessandro
Advances in National Brand and Private Label Marketing
2023
Advances in Digital Marketing and eCommerce
2023
Social Media Monetization
2022
Advances in Digital Marketing and eCommerce
2022
Advances in National Brand and Private Label Marketing
2022
Advances in National Brand and Private Label Marketing
2021
Other Books in This Series
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption
2024
Strategic Innovative Marketing and Tourism
2024
Recent Advancements in Tourism Business, Technology and Social Sciences
2024
Driving Quality Management and Sustainability in VUCA Environments
2024
Management and Resilience of African Organizations in Times of Crisis
2024
Information and Communication Technologies in Tourism 2024
2024