Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
-
- 119,99 €
-
- 119,99 €
Publisher Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
More Books by Francisco J. Martínez-López & Juan Carlos Gázquez-Abad
Other Books in This Series
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption
2024
Strategic Innovative Marketing and Tourism
2024
Recent Advancements in Tourism Business, Technology and Social Sciences
2024
Driving Quality Management and Sustainability in VUCA Environments
2024
Management and Resilience of African Organizations in Times of Crisis
2024
Information and Communication Technologies in Tourism 2024
2024