Behavioural Economics: A Very Short Introduction
-
- 11,99 €
-
- 11,99 €
Publisher Description
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
More Books by Michelle Baddeley
Other Books in This Series
Philosophy: A Very Short Introduction
2020
International Relations: A Very Short Introduction
2020
The French Revolution: A Very Short Introduction
2019
Analytic Philosophy: A Very Short Introduction
2017
Multilingualism: A Very Short Introduction
2017
Nuclear Physics: A Very Short Introduction
2015