Global Alliances in Tourism and Hospitality Management
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- 48,99 €
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- 48,99 €
Publisher Description
Target your business strategies to fit specific tourist cultures!
Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben