Persuasion in Specialised Discourses

“This book takes the exploration of persuasion in specialised discourses in new directions by providing a detailed cross-genre comparison and using a systematic analytical approach. The research conducted by the co-authors is rigorous, relevant and grounded and the reported outcomes are informative and illuminating.” --Carmen Peréz-Llantada, University of Zaragoza, Spain

“This volume provides valuable tools for the analysis of persuasive strategies and does so by looking at an aspect that is particularly relevant to the current globalized context of communication: the interplay between intercultural variation in persuasive strategies and different types of specialised discourse.” --Marina Bondi, University of Modena and Reggio Emilia, Italy

 This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990)  genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

Olga Dontcheva-Navratilova is Associate Professor of English Linguistics at Masaryk University, Czechia.

Martin Adam is Associate Professor of English Linguistics at Masaryk University, Czechia.

Renata Povolná is Associate Professor of English Linguistics at Masaryk University, Czechia.

Radek Vogel is Assistant Professor of English Linguistics at Masaryk University, Czechia.