SUMMARY - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Clients by Geoffrey A. Moore

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover that new technologies are having a disconcerting effect on the markets.


*You will also discover that : the Internet age has changed the market and the role of companies; innovation goes through defined stages of acceptance; the competitive advantage leads to focus on its core market by concentrating on key success factors, specific to the company; the company can develop its competitive advantage; the financial value is also a function of competitive advantage; internal priority management and a good corporate culture are essential.


*The fault line is reminiscent of plate tectonics, and above all that even within Silicon Valley, no company is immune to a rupture or upheaval in the market in which it operates, whether technological or social. Before the Internet phenomenon, a company made itself known thanks to what it owned (its assets) or what it knew (its skills). Since its appearance, assets are not necessarily key success factors, and skills can be reviewed overnight. Learn how to protect yourself from disaster with this book!


*Buy now the summary of this book for the modest price of a cup of coffee!