The Development of Scientific Marketing in the Twentieth Century The Development of Scientific Marketing in the Twentieth Century
Studies for the Society for the Social History of Medicine

The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudillière
    • 67,99 €
    • 67,99 €

Publisher Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

GENRE
History
RELEASED
2015
6 October
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Taylor & Francis
SIZE
10.7
MB

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