The Ideas Book

Ideas are the fuel of business, work and your career – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and the smartest managers and entrepreneurs globally to help them think of and create great ideas. 


Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 methods are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.