The Savvy Operator

Tour and activity operators around the World are realizing that social media is a great tool for promoting their businesses and engaging with their potential customers. The problem is that very few tourism businesses know where to start. This guide provides tour and activity business owners with the strategy and tools they need to make social media a successful part of their business.



Learn the four phases of a successful social media strategy and learn the objectives and success metrics for each phase. Use the social media calendar to plan your update and posting schedule. Most of all, learn practical techniques for making social media part of your overall business strategy.