The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years In the Making

Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.

Mission driven work, especially in the arts, needs to look beyond revenue to determine longer term impacts of audience and community building. Shoshana’s work has been a great resource to reflect on audience building practices beyond measuring butts in seats. I find the blog invaluable to reflect on the work.
Dr. Silagh White
Director of Arts Engagement and Community Cultural Affairs
Lehigh University