Tricky Intuitions

In the following paper I will show the power and efficiency of intuitive decision making while warning of setbacks that need to be considered.
First I will clarify the definitions of the terms unconscious and intuition. Afterwards the strength of our intuitions will be first shown in a simple example and then applied to a business scenario. Before drawing the conclusion that intuitions should be employed whenever necessary, but handled with care, I will describe disadvantages of intuitions, since our unconscious does not only hold absolute truths.