Writing Effectively in Print and on the Web

The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

In this book, you will learn how to:

Define your audience and your primary messagesSimplify your writing so that it is succinct and understandableStructure your written content so that it is most usable and accessible to your audienceApproach different forms of writing in a way that is most effective to getting your message acrossEstablish a voice and tone that reflects the identity of your organization and yourself as a professional