Cape Shoe Company (Case Study)
Journal of the International Academy for Case Studies 2009, Oct, 15, 6
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- 2,99 €
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- 2,99 €
Publisher Description
CASE OVERVIEW The primary subject matter of this case concerns entrepreneurial start-up and strategic management and marketing issues. The objective is to provide students the opportunity to apply their research skills and knowledge regarding highly competitive industry and buyers to develop strategic management and marketing strategies. It is suitable for a senior-level course as well as students in an MBA program and can be taught in a 75 minute class session with two hours of preparation by students outside of class.
GENRE
Professional & Technical
RELEASED
2009
1 October
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
The DreamCatchers Group, LLC
SIZE
239.7
KB
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