



HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)
-
- 25,99 €
-
- 25,99 €
Publisher Description
Help your company adapt to the new rules of competition.
If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.
This book will inspire you to:
Assess the threat of disruption from platforms in your industryDecide whether and how to play with increasingly powerful platform businessesChoose the right strategy for transforming your product into a platformHarness network effects to maximize value for the partners in your ecosystemShift from managing products to managing interactionsLearn when moving first and growing fast will work—and when it won’tManage winner-take-all dynamics
This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca.
HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
More Books by Harvard Business Review, Marco Iansiti, Karim R. Lakhani, Marshall W. Van Alstyne & Geoffrey G. Parker


HBR's 10 Must Reads 2021


The Year in Tech, 2021: The Insights You Need from Harvard Business Review


Blockchain


You at Work: Hiring and Keeping the Right People


HBR Guide to Collaborative Teams (HBR Guide Series)


Communicate Better with Everyone (HBR Working Parents Series)
Other Books in This Series


HBR's 10 Must Reads 2021


HBR's 10 Must Reads on Lifelong Learning (with bonus article "The Right Mindset for Success" with Carol Dweck)


HBR's 10 Must Reads on Communication, Vol. 2 (with bonus article "Leadership Is a Conversation" by Boris Groysberg and Michael Slind)


HBR's 10 Must Reads on Managing Yourself, Vol. 2 (with bonus article "Be Your Own Best Advocate" by Deborah M. Kolb)


HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter)


HBR's 10 Must Reads on Career Resilience (with bonus article "Reawakening Your Passion for Work" By Richard E. Boyatzis, Annie McKee, and Daniel Goleman)