Relationship of Selected Pre-Nba Career Variables to NBA Players' Career Longevity (National Basketball Association)
The Sport Journal 2008, Spring, 11, 2
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Publisher Description
Introduction The National Basketball Association (NBA) is a multimillion-dollar professional sport business. The value of team franchises has grown dramatically since David Stern became NBA commissioner in 1984. That season, the average team value was around $15 million (Smith, 2003). The figure had risen to around $300 million by 2003 (Smith, 2003). The increased revenues in the game have led to higher player salaries, which mean more pressure on individual players to perform. The business nature of basketball has put a premium on the selection of players and on the process--an imprecise science--that goes into selection. Owners and general managers are desiring to operate their teams according to corporate models, by controlling escalating player salaries (Sandoval, 2003). Front-office executives want to reduce the risk of bad draft picks and overpaid free agents (Sandoval, 2003).