Summary: This Is Marketing

Purchase the must-read summary of Seth Godin's book "This Is Marketing: You Can't Be Seen Until You Learn To See."

The complete summary of Seth Godin's ideas from his book "This Is Marketing." In this book summary, you'll learn that marketing, if done correctly, can make the world a better place. You'll also learn how to find the right audience for your business and how to make long-lasting connections.

The benefits of reading this summary

•Easy-to-read summary
•Save time
•Learn the key concepts in under an hour
•A workbook that you can take notes while you read
•Spend less time reading and more time taking action
•Share-able book you can give to colleagues
•Decide if you'd like to invest time to read the full book

Three key lessons from This Is Marketing are:

•You need to identify the smallest viable audience for your business
•The best marketing speaks to the narratives your audience tells themselves about status and affiliation
•To create something worth buying, choose an underlying human desire and fulfill it