The New Digital Age
Reshaping the Future of People, Nations and Business
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- 2,49 €
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- 2,49 €
Publisher Description
'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs
From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton.
Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades.
A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future.
'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
PUBLISHERS WEEKLY
This transformational work from Google's Schmidt and Cohen examines the boundaries of the physical world we currently inhabit and offers a vision into our digital future: a world where everyone is connected, and what it means for people, nations, and businesses. Global connectivity can help generate more jobs in internet security and intellectual property and privacy law, while offering visible figures access to media outlets for self-promotion. Schmidt and Cohen address global connectivity and the relationships between invasion of privacy and government's control over people's private information; such connectivity opens doors to identity theft and increases the risk for cyber warfare. Societies will be at risk of fragmentation, facing ethnic and religious strife, as well as trouble emerging from online communities. The possibility of cyber terrorism and cyberwarfare will increase the likelihood of "new code wars" in which silent attacks are inevitable. Schmidt and Cohen outline plans to reconstruct societies and offer ideas for innovative policies that may allow societies to recover quickly. Technology connects us all, but as we become more dependent on it, will it eliminate physical human contact altogether?
