The Fundamental Elements of Strategy
Xiu-bao Yu
The Neurology of Business
Martin Pfiffner
AI and Consumer Interaction in Business
Feifei Yang
Marketing and Channel Management for Low Brand Equity Firms
Gary L. Frazier
Driving Employee Engagement
Raphaël H. Cohen
Data Excellence in Sports
Dominik Schwizer & Michael Burch
Breaking Barriers with Open Innovation in Germany
Marc Vathauer
The Timeless Principles of Successful Business Strategy
Eric Viardot
ESG Strategies and Financial Markets
Jianrong Wang
Adaptive IT Service Tendering
Gerhard Köhler, Werner Roth & Achim Schmidtmann