Antisocial
How Online Extremists Broke America
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- 8,99 €
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- 8,99 €
Publisher Description
‘An absorbing study of online propaganda and its threat to democracy’ – Guardian, Book of the Day
‘A wonderful record of these haywire times . . . it really explains how we ended up in this mess’ – Jon Ronson
This is a story about how the extreme became mainstream. It reveals how the truth became ‘fake news’, how fringe ideas spread, and how a candidate many dismissed as a joke was propelled to the presidency by the dark side of the internet.
For several years, Andrew Marantz, a New Yorker staff writer, has been embedded with alt-right propagandists, who have become experts at using social media to advance their corrosive agenda. He also spent time with the social-media entrepreneurs who made this possible, through their naive and reckless ambition, by disrupting all of the traditional information systems.
Join Marantz as some of the biggest brains in Silicon Valley teach him how to make content go viral; as he hangs out with the conspiracists, white supremacists and nihilist trolls using these ideas to make their memes, blogs and podcasts incredibly successful; and as he meets some of the people led down the rabbit hole of online radicalization.
Antisocial is about how the unthinkable becomes thinkable, and then becomes reality. By telling the story of the people who hijacked the American conversation, Antisocial will help you understand the world they have created, in which we all now live.
PUBLISHERS WEEKLY
Marantz, a staff writer at the New Yorker, makes a timely and excellent debut with his chronicle of how a "motley cadre of edgelords" gleefully embraced social media to spread their "puerile" brand of white nationalism. In examining how "the unthinkable became thinkable" in American politics, he narrates that tech entrepreneurs disrupted the old ways of vetting and spreading information including the traditional media of which Marantz identifies himself as a part but refused to take up a role as gatekeepers, and the white nationalists seeped in like poison. Marantz profiles alt-right figures and tech titans alike: vlogger Cassandra Fairbanks, Proud Boys leader Gavin McInnes, antifeminist Mike Cernovich, Reddit founder Steve Huffman (who experimented with gatekeeping by deleting the site's forum dedicated to the "Pizzagate" conspiracy theory), The Filter Bubble author and tech entrepreneur Eli Pariser, and clickbait startup CEO Emerson Spartz, who opines, "If it gets shared, it's quality." A running theme is how journalists should cover "a racist movement full of hypocrites and liars," and, indeed, Marantz doesn't shy away from asking pointed questions or noting his subjects' inconsistencies. This insightful and well-crafted book is a must-read account of how quickly the ideas of what's acceptable public discourse can shift.