#FollowTheLeader

Presidents are using social media to amplify their

voices and to engage with constituents by sharing

their ideas with leading journalists on Twitter, gaining

followers among students and parents on Facebook,

and posting selfies with influential alumni on Instagram.

In this groundbreaking book, media relations and PR

pro Dan Zaiontz provides insights and tips for leaders

in higher ed who want to adopt social media — or learn

how to use it more effectively.

Through research and interviews with 22 leaders of

Canadian and American colleges and universities,

Zaiontz learned what strategies and tactics leaders

found most effective — and which to avoid to mitigate

risk. Filled with insights, anecdotes, and profiles of

leaders who have successfully used social media in

their roles as college and university presidents, this

book offers sound advice to novices and experts

alike—and to those who advise them.