How and Why has Wal-Mart Established its Current International Presence? An explanation

Wal-Mart is the leading company in retail markets worldwide, with a net sale of $ 344,992 million in 2007 (Wal-Mart, 2007). Recently, its one-day sales topped the GDPs of thirty-six sovereign countries. If it were a Independent Republic of Wal-Mart, it would be China's sixth largest export market, and its economy would rank thirtieth in the world, right behind Saudi Arabia's' (Moreton, 2006, 59) Many would argue that Wal-Mart is the face of retail globalization (Helen, 2008, 10). Nevertheless, this multinational company had to struggle through testing times to reach this status. The growth of any corporation is neither assured, nor a straightforward process Wal-Mart's development was not only connected with executive ambition, motivation, progression and new opportunities, but also inevitably uncertain times, unnecessary costs, legitimacy and resistance. This consequently lead to Wal-Mart's failing in certain markets, and for this reason the board of directors need to comprehend why these different events occurred, as well as considering possible approaches to overcrossing certain barriers. This work takes a closer look at how Wal-Mart became so influential, which will be done through considering their history until present, and their strategy. Specifically discussed will be whether Wal-Mart adapted their global strategy in different countries, and if so, how such adaption was implemented. Essay aus dem Jahr 2008 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, Note: 1,7, Hull University Business School.