L'avantage concurrentiel L'avantage concurrentiel

L'avantage concurrentiel

Comment devancer ses concurrents et maintenir son avance

Michael E. Porter
    • 42,99 €
    • 42,99 €

Publisher Description

Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

GENRE
Business & Personal Finance
RELEASED
2023
4 January
LANGUAGE
FR
French
LENGTH
664
Pages
PUBLISHER
Dunod
SIZE
14.9
MB

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