Let the Story Do the Work Let the Story Do the Work

Let the Story Do the Work

The Art of Storytelling for Business Success

    • 11,99 €
    • 11,99 €

Publisher Description

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.

For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

In Let the Story Do the Work, you can learn to:
Capture attentionEngage your audienceChange mindsInspire actionPitch persuasively
When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

GENRE
Business & Personal Finance
RELEASED
2017
30 July
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
AMACOM
SIZE
1.8
MB
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