Patterns

If you are a marketing professional, package designer or student about to begin a brand or package design initiative, Patterns by R.BIRD is for you.


R.BIRD Patterns draws from professional experience and observations, providing insight into package design and communication practices.


Armed with digital cameras and note pads, our designers visit retail environments to photograph, live and on-shelf, product packaging in natural habitats. We bring the evidence back for closer study in search of common design trends to find new areas of opportunity.


This book is a collection of R.BIRD Patterns reports made public from 2002 to 2007. In 2009, these reports were refreshed with additional observations and new galleries of product images.

More than 400 brands are referenced in 11 product categories with 800 product photos and 150 critical observations and responses.


R.BIRD Patterns reports are referenced in colleges and universities around the world as a model for exploration and critique. Each page is a demonstration of method for critical thinking and conclusions drawn from easily recorded evidence.