The Everything Token
How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
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- 14,99 €
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- 14,99 €
Publisher Description
NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?
To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.
The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.
Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.
Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.
Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.
PUBLISHERS WEEKLY
Marketer Kaczynski and Harvard Business School professor Kominers debut with an unconvincing sales pitch for NFTs, which they describe as "individually distinct digital record, which can be linked to other assets or product features, and whose owner(s) can be consistently identified" by transaction records publicly encoded on "massive digital ledgers" known as blockchain. Unfortunately, despite the authors' claims that NFTs have "the power to revolutionize multibillion dollar industries and small businesses alike," examples of the tokens' potential amount to high-tech rewards programs. For instance, the authors implausibly suggest that if the frozen pizza company DiGiorno gave frequent customers NFTs depicting pizza toppings, granting owners access to new product samples, the NFT holders would eagerly trade, discuss, and create fictional characters based on their tokens. The authors don't come close to making the case that NFTs might "augment or replace... pretty much everything" (even healthcare and housing?) and confused analogies inadvertently highlight NFTs' precarious value; for instance, the authors compare NFTs to the deed to a house, though the deed equivalent would actually be the blockchain record while the NFT is the house itself, except that unlike a house, it has no inherent utility. It's hard to get through this without catching more than a whiff of snake oil.