David Aaker

Libros
Las marcas según Aaker Las marcas según Aaker
Las marcas según Aaker
2014
Aaker on Branding Aaker on Branding
Aaker on Branding
2014
Owning Game-Changing Subcategories Owning Game-Changing Subcategories
Owning Game-Changing Subcategories
2020
Creating Signature Stories Creating Signature Stories
Creating Signature Stories
2018
On branding On branding
On branding
2015