Jochen Wirtz

Libros
SERVICES MARKETING (9TH ED) SERVICES MARKETING (9TH ED)
SERVICES MARKETING (9TH ED)
2021
Pricing Services and Revenue Management Pricing Services and Revenue Management
Pricing Services and Revenue Management
2017
Managing Customer Relationships and Building Loyalty Managing Customer Relationships and Building Loyalty
Managing Customer Relationships and Building Loyalty
2017
Managing People for Service Advantage Managing People for Service Advantage
Managing People for Service Advantage
2017
Designing Customer Service Processes Designing Customer Service Processes
Designing Customer Service Processes
2017
Understanding Service Consumers Understanding Service Consumers
Understanding Service Consumers
2017