APPLE SUCCESS DECODED: THE KEY FACTORS THAT LED TO ITS SUCCESS
DISCOVER HOW THE MOST SUCCESSFUL COMPANY IN HISTORY CREATES, INNOVATES AND REDESIGNS
ABOUT THIS BOOK
Apple is one of the most successful companies in the world. It's also an incredibly unique company, which explains its success.
Apple has always had a distinct culture that goes back to its inception in 1976. At the time, it was just a tiny company in Steve Jobs' garage, where he started making computers with Wozniak. The first Apple computer was sold by hand-building each machine individually and selling them only through word of mouth at local computer stores like Byte Shop in Mountain View (now known as Fry’s Electronics).
From these humble beginnings, Apple grew into an international corporation with over 200,000 employees worldwide, nearly 130 billion dollars in annual revenue and more than $1 trillion worth of shareholder value under its belt—a number only surpassed by Google parent Alphabet Inc., which is currently worth about $1.3 trillion USD, and Facebook Inc., which is worth about $509 billion USD today!
Introduction: Why Is Apple So Successful?
Who Was The Founder Of Apple?
How Much Is Apple Worth?
What Are Apple’s Company Values?
What Is Apple’s Company Mission?
Why Has Apple Never Competed On Price?
Why Doesn't Apple See Other Brands’ Prices In Their Market As Competition?
How Did Apple Break Down The Barriers Of Customer Segments?
Why Do Both Extremes Of The Social Class Spectrum Buy Apple Products?
Why Is Apple Marketing So Prominent?
Why Does Apple's Advertising Focus On Technology Innovations?
Why Were Apple's Target Customers Never Restricted By Demographic?
hapter 12: How User-Friendliness Is The Defining Trait Of Apple Products?
How Apple Created A Brand Culture?
How Does Apple Create Faithful Consumers?
How Steve Jobs Used Donations As A Marketing Strategy?
What Is Apple’s Value Proposition?
Why Does Apple Focus More On Beautiful Design?
How Does Apple Offer A Seamless Customer Experience?
How Apple Standardized Smartphone Design In The Industry?
How Apple Changed The Stigma Surrounding Technology?
How Does Apple Sell People A “Can-Do” Mindset?
How Does Apple Fine-Tune The Innovations Of Others?
How Apple Improves Its Own Products?
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