Doing Business In China
How to Profit in the World's Fastest Growing Market
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- $229.00
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- $229.00
Descripción editorial
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:
Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.
Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.
PUBLISHERS WEEKLY
Plafker, a Beijing correspondent for The Economist, maintains the same restrained, reasonable tone as his employer magazine in this refreshingly informed guide to navigating the business landscape of the world's most populous nation. Behind the gleaming new airports, Gucci boutiques and teeming modern cities, Plafker argues, lie a host of (sometimes expected, sometimes not) pitfalls: frequent power outages, endemic corruption, lawless roads and severe pollution. Plafker also helpfully debunks common myths about China (spoken Chinese isn't all that difficult to learn; businesswomen may find gender is less of an issue than the fact that they're foreign), drops plenty of statistics and figures (in 2005, China imported goods worth $101 billion more than it exported) and rounds out each chapter with a bulleted list of key points. Written in accessible prose, Plafker's book is a great starting point for those thinking about setting up shop in China.
