Entrepreneurship and Sustainable Business Development

This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth

economies in the digital age, focusing on the integration of entrepreneurship and sustainability, offering a

proactive approach to addressing global challenges, creating value for society, and ensuring the long-term

viability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to a

more resilient and responsible economic landscape. With this in mind, the book focuses on sustainable

development in marketing, finance, human resource management, operations, family business, and other

cross-functional areas for business excellence. Each chapter delves into distinct dimensions of this

transformative journey, shedding light on the innovation, entrepreneurship, emerging ecosystem, and

ethical considerations that accompany the widespread insights on sustainable business development.