Fare Game

Consumers are used to rating products on their quality, but in the digital economy, the customer is often rated as well. Want to take a vacation? Make sure your Airbnb reputation is good. Want to get a car home at night? Check your Uber score. How do these systems change our behavior? Who do they help, and who could they hurt? In this graphic short, we investigate how this developing economy is playing out.


"Fare game" is the second in our series examining how technology is changing our daily lives. Starting in a surprising Uber ride that Josh and Michael recently took, they look at how customer ratings have given us all an incentive to spy on one another.


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