How to Design a Great Customer Experience

How do you design a great customer experience?  In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions:  Can your customers find you?  Is your first impression memorable?  Do you get in the way when people are buying?  Are you sending unintended messages?  Are your products intuitive?  Do you show your customers a united front?