Innovation and Export Innovation and Export

Innovation and Export

The Joint Challenge of the Small Company

    • $2,599.00
    • $2,599.00

Descripción editorial

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2021
30 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
192
Páginas
EDITORIAL
Wiley
VENDEDOR
John Wiley & Sons, Inc.
TAMAÑO
4.2
MB