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Have you ever heard about the term “sales funnel”? It is not widely used, even in the business world, so it would not be a surprise if you haven’t heard about it.
“A sales funnel is the process used to convert your customers into potential buyers.” Sales funnels can help business owners in making good business decisions. There are probably many visitors that come to your website and see what your business has to offer. Then, if they are not interested in buying anything, they will just leave your page. On the other hand, when they come to your website and fill up the opt-in form, they become potential buyers, even if they don’t buy anything now.
Filling up your opt-in form, your visitors will be taken to your sales page with a call to action. They will receive your emails, in which you can notify them about sales or new products. Some of them will buy something from what you offer, and some will not, but that’s not so bad because you can continue sending them emails, until they decide what to buy.
Not having a sales funnel, you lose the chance to earn from prospective buyers.
This book teaches you everything you need to know about sales funnels, its importance for your business and how to set it up.