Most businesses want to build a strong website strategy. A website marketing strategy is an action plan to achieve your business’s goals. After reading this book, you’ll have a good basic understanding of the process required to create a business-growing website marketing strategy to attract, engage, and convert browsers into your clients.
It is full of helpful tips, strategic thinking, and amusing stories from a fellow CEO who build a Web marketing firm from the ground up. The irreverent but practical approach will make you laugh, give you ammo to ask the right questions and ultimately ensure that your Web strategy doesn't get you fired.