SUMMARY - Getting to Plan B: Breaking Through to a Better Business Model by John Mullins and Randy Komisar

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover that success often results from transforming a "plan A" into a "plan B", where the more successful business model is economically viable.


*You will also discover : why your plan A probably won't work; why you need to share your ideas with those around you before you start; that you don't have to reinvent the wheel to be successful; that a dashboard is the best tool to guide you and keep track of your entrepreneurial journey; that you have to believe in your intuitions and experiment before you can be successful.


*If the founders of Google, PayPal or Starbucks had stuck to their original business models, you would never have heard of them. It's because they radically changed their initial idea that they turned their companies into brands recognized by the general public. In "Getting to Plan B", John Mullins and Randy Komisar show that a project that is rigorously tested in the field with users or customers gains economic viability. Successful entrepreneurs have shifted from "Plan A" to a virtuous "Plan B". They focused on five key factors in minimizing the risk of failure: revenues, gross profit, operations, working capital and investment models. What do you need to know to follow their path, and succeed where many have failed?


*Buy now the summary of this book for the modest price of a cup of coffee!