Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing

Excerpt From Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing



#1



The first company to enter a new market is almost always the leader. The Law of Line Extension states that the first brand in a category will always have a significant lead over its competitors.



#2



The first brand in a category almost always becomes the leader, and the order in which subsequent brands are introduced is usually in the same order as their sales.