Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing

Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing

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Descripción editorial

Excerpt From Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing



#1



The first company to enter a new market is almost always the leader. The Law of Line Extension states that the first brand in a category will always have a significant lead over its competitors.



#2



The first brand in a category almost always becomes the leader, and the order in which subsequent brands are introduced is usually in the same order as their sales.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2021
3 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
6
Páginas
EDITORIAL
Slingshot Books
VENDEDOR
Slingshot Books LLC
TAMAÑO
2.4
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