



Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing
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- $59.00
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- $59.00
Descripción editorial
Excerpt From Summary of Al Ries and Jack Trout's The 22 Immutable Laws of Marketing
#1
The first company to enter a new market is almost always the leader. The Law of Line Extension states that the first brand in a category will always have a significant lead over its competitors.
#2
The first brand in a category almost always becomes the leader, and the order in which subsequent brands are introduced is usually in the same order as their sales.
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