The Intimate Supply Chain
Leveraging the Supply Chain to Manage the Customer Experience
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- $2,799.00
Descripción editorial
The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
GÉNERO
Negocios y finanzas personales
PUBLICADO
2008
9 de junio
IDIOMA
EN
Inglés
EXTENSIÓN
304
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
7.4
MB