The League
How Five Rivals Created the NFL and Launched a Sports Empire
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- $279.00
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- $279.00
Publisher Description
The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.
PUBLISHERS WEEKLY
Sportswriter Eisenberg's enlightening history chronicles the first three decades of the National Football League. As he describes it, today's multibillion-dollar National Football League bears little resemblance to the underdog association launched in 1920 as the American Professional Football Association in the showroom of an automobile dealership in Canton, Ohio. By 1932, the league consisted of 14 teams, none of them west of Chicago, and professional football was overshadowed by baseball and college football. Thanks to the tenacity of George Halas, the league's founding father and legendary Chicago Bears owner, and four other team owners Bert Bell (Philadelphia Eagles), Tim Mara (New York Giants), George Preston Marshall (Washington Redskins), and Art Rooney (Pittsburgh Steelers) the NFL survived, despite competition with other leagues, public backlash against racially integrated teams (the first African-American player was drafted in 1939), and a lack of players during WWII. The original generation of team owners introduced many elements to the game that still exist today, including the draft and intricate rules relating to ball placement after fumbles and penalties. Drawing on extensive research and personal interviews with descendants of the principle figures, Eisenberg (That First Season) puts a nearly century-old story into contemporary context. Football fans of all teams will appreciate this fascinating history.
