The Profit Zone
How Strategic Business Design Will Lead You to Tomorrow's Profits
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- $119.00
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- $119.00
Descripción editorial
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
PUBLISHERS WEEKLY
For many businesses, the quip "we lose money on every sale, but we make it up in volume" is not a gag, which the authors of this sensible guide well understand. Business consultants Slywotsky and Morrison and freelance writer Andelman focus on the number-one rule of the marketplace: make money. While their suggestions for bringing that about--concentrate on your customers' needs, wants and desires--are hardly new, their approach is. Along with worksheets and checklists, they provide profiles of how the heads of several customer-oriented companies (e.g., Coca-Cola, General Electric, Microsoft) apportion their work days in order to give readers a road map that will allow them to focus--or refocus--their companies on the customer. The guide is illustrated with many gimmicky charts and graphs that in any case are not always needed to make the authors' points.
