Transforming Organizational Change
CHANGE OR BE CHANGED — DISRUPT OR BE DISRUPTED
Descripción editorial
Business performance is now continuously pressured by the pace of change in market demands and industry. Mindshare, created by a culture built for change, is the key to business transformations, but cultures must first be transformed to create mindshare. Transforming Organizational Change is an aggressive expose of the true territory of managed change in highly competitive organizations.
It's coverage of how executives, consultants, and practitioners influence each other clarifies why failure rates of over 65% persist year after year for change management projects and initiatives.
A deeply experienced management consultant, author Mark Rogers speaks directly to executives, performance managers, and all practitioner stakeholders. He describes why the dominant and fundamental success factor in an organizational change management (OCM) effort is always People.
