Utopia Brands Utopia Brands

Utopia Brands

The Path to Growth AND Impact

    • $139.00
    • $139.00

Descripción editorial

Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of “deep” branding that puts the development of a brand “Utopia” at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns branding into a leadership tool, and equips CMOs and CEOs with the thoughtware necessary to make positive impact on the world, and grow their business.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2023
11 de mayo
IDIOMA
EN
Inglés
EXTENSIÓN
164
Páginas
EDITORIAL
PublishDrive
VENDEDOR
PublishDrive Inc.
TAMAÑO
5.3
MB