Velocity Overdrive

Velocity Overdrive: The Road To Reinvention is the third book from entrepreneur and former dealer Dale Pollak s Velocity series. In his prior books, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability, Pollak introduced the Velocity Method of ManagementTM and the application of market-based metrics for improving the performance of used vehicle departments. Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level. Across North America, dealers are no longer assured of profitability and prosperity. Today s environment is defined by increased competition, a greater degree of market volatility, ongoing margin compression and fast-changing consumer expectations. Velocity Overdrive reveals the journey many dealers have undertaken to reinvent their businesses and compete effectively in this more challenging retail marketplace. The book details the velocity-driven road to reinvention that begins in used vehicles and extends to other dealership departments. This is a transformative time for the car business, Pollak says. Velocity Overdrive is intended to help dealers transition to more efficient and effective operations that maximize the return on investment (ROI) and profitability they expect from their stores.