When I Grow up I Want to Be a UX Designer, Dad

Once upon a time, we woke up and a new field had emerged and risen at work, in design, apps and product development, psychology, and marketing, altering our daily language with new terms and acronyms: user experience. Before we could do something about it, just below the CEO of the company, there was the CXO or chief experience officer. How did this happen? What has changed? What to think about it?
In these essays, Adolfo Ramírez Corona, brings his experience and knowledge in media, audiences, marketing, analog technology, psychology, and philosophy, to transit reflections and stories on this new realm that is here to stay.
Some of the intriguing and make-you-think titles in this collection are: What was before the user?, The interface is the message and good design is invisible, The best type of user you want for your app, Neumorphism will not kill the skeuomorphism star, Writing design in a French style, What does a smartphone smell like?, and The future of the smartphone is not the smartphone.