101 Keys to Building a Strong Fitness Brand

Drawing on his diverse experience and scholarly research, Antonio Williams offers essential tips for understanding, creating, and implementing an effective branding strategy for individuals working in the business of fitness. Key topics covered include creating a fitness brand, marketing and communicating a brand, and developing a brand personality. Clearly and concisely written, 101 Keys to Building a Strong Fitness Brand is a straightforward road map to help fitness professionals develop powerful brands that inspire people and influence how they think, feel, and act.